Google Ads - Key Features
Google Ads is an online advertising platform where businesses can create and run ads across Google Search, YouTube, and partner sites. It operates on a pay-per-click (PPC) model, meaning advertisers only pay when someone clicks on their ad.
Search Ads
Text-based ads that appear on Google Search results.
Shopping Ads
Product-based ads with images and prices, mainly for e-commerce.
Display Ads
Image or banner ads shown on websites in the Google Display Network.
Video Ads
Ads on YouTube and other video platforms.
How It Works
1. Keyword Targeting – Choose relevant keywords for search campaigns. 2. Bidding Strategies – Manual or automated bidding based on cost-per-click (CPC), cost-per-thousand impressions (CPM), or cost-per-action (CPA). 3. Audience Targeting – Reach users based on demographics, interests, and behaviors. 4. Ad Extensions – Add extra details like phone numbers, locations, or links to boost engagement. 5. Conversion Tracking – Measure ad performance and return on investment (ROI).
